The more popular rooms in the museum display paintings by Rubens himself, but these pieces are too large to safely steal. Even at noon there are too many of them, lingering. Except at lunchtime, when the chairs wait empty as the security staff rotates shorthanded to eat, while those who remain on duty shift from sitting to patrol, dipping in and out of rooms at a predictable pace. Most of the day, Breitwieser had observed, there is a guard in each gallery, watching from a chair. The flaw with the security guards is that they’re human. Tricky screws, sure, difficult to reach at the rear of the box, but just two. The flaw with the plexiglass box, he had noticed on his scouting visit, is that the upper part can be separated from the base by removing two screws. More are on the way.All forms of security have a weakness. Hello Alfred already has deals with Perrier, Charmin, and beverage giant Diageo. The startup knows what products you like and, if you opt-in, will keep your apartment automatically stocked with your favorite essentials: the toothpaste in your medicine cabinet, the eggs in your fridge and your brand of wine on the bar. Sure, ordering from Amazon is easy, but Hello Alfred will not only order your favorite shampoo but place the bottle directly in your shower. That last feature has caught the attention of large consumer brands who now view Hello Alfred as a vehicle for frictionless subscription models and close connections with customers. It also lets them bulk buy popular supplies, products and groceries that they deliver to their users. It gives them a concentrated pool of potential new customers and creates efficiencies with labor and service. Unlike capital intensive features like gyms, roof spaces and lounges, Hello Alfred ’s services provide to buildings a high-end amenity that doesn’t take up valuable space or put a dent on developers’ balance sheets.įor Sapone and Beck, serving entire buildings is key to scaling the business. Related Companies (which is developing New York City’s massive Hudson Yards project and also owns Equinox Fitness and Soul Cycle) is already on board. Luxury real estate developers see Hello Alfred as a perk to help attract high-paying renters. It ’s an intimate relationship-one that two large industries, real estate developers and consumer brands, are looking to get in on. She says users can opt out of any data collection, but most-more than 90% -are happy to have their favorite brands and services cataloged and tracked to help optimize their experience. Sapone says the more the company knows about its clients, the better it can satisfy and anticipate customers’ needs. After all, the startup has the keys to your front door and knows what you keep in your fridge, bathroom and closets. While clients get pampered, Hello Alfred gets a trove of valuable data on customer likes and tastes. As companies fight to figure out the last mile, Sapone says Hello Alfred has solved the last meter. In short, Hello Alfred can give to a small New York apartment the same services you’d find in a five-star hotel. Alfreds can pick up and put away dry cleaning, unpack and break down Amazon packages, stock the kitchen and manage other on-demand services like home cleaning, repairs, and laundry. Clients get individual "Alfreds" who routinely visit their homes and organize their lives. Marcela Sapone and Jessica Beck founded Hello Alfred in 2014, aiming to combine mobile technology and human service to give busy people a butler-like experience at affordable prices.
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